Consumer Psychology and Behaviour Design

The Power of Observational Research: Seeing is Believing

Gary van Broekhoven

Published on: 16/05/2025

Discover the power of observational research for UX, product design, and marketing. Learn practical methods to uncover real user behaviour and improve customer experience.

Behaviour DesignCustomer Discovery

Peeking into People's Lives (Without Being Creepy): A Beginner’s Guide to Ethnographic Research in UX

Gary van Broekhoven

Published on: 08/04/2025

Discover how ethnographic research helps UX designers uncover real user behaviours, build empathy, and design better products by observing users in their natural environment.

Behaviour DesignConsumer Psychology